Rise and Shine is appointed as the primary advertising agency for the Minnesota Twins.
Rise and Shine and Partners, based in Minneapolis, has been selected by the Minnesota Twins to serve as their primary brand advertising agency.
For the Twins in 2024, the independent brand and creative agency will be in charge of everything from media relations to brand strategy. Planning and purchasing of media as well as the development and production of creative campaigns are additional duties. The agreement will initially be for one year, with the option to renew it.
Rise and Shine’s president and CEO, Kevin DiLorenzo, stated in a press release on Tuesday that “partnering with the Twins is a dream come true.” “We’re genuinely energized and motivated to help grow and rally the community around this team in bold, modern ways, as our agency is full of fans.”
The Rise and Shine team demonstrated that they understood the significance of the assignment, according to Heather Hinkel, vice president of brand marketing for the Minnesota Twins, who made the announcement following a competitive agency search.
According to Hinkel, we’re changing to increase our cultural influence. By doing this, we’re creating a new framework for the national launch of sports brands. Shine and Rise succeeds. In addition, it is satisfying to welcome an agency partner who lives nearby.
The Twins finished last season as the American League Central Division winners, but they were eliminated in the first round of the postseason. However, according to the press release, Meka Morris, the Twins’ executive vice president and chief business officer, the best is still to come and the partnership will enable the team to realize its full potential.
