Charlotte Hornets new executive vice president of basketball operations Jeff Peterson smiles during an NBA basketball press conference, Wednesday, March 6, 2024, in Charlotte, N.C. (AP Photo/Matt Kelley)
The Hornets present Jeff Peterson as the newly appointed Executive Vice President of Basketball Operations.
Jeff Peterson has expressed his ambition to elevate the Charlotte Hornets to the status of one of the NBA’s premier franchises, despite inheriting a team with a challenging record and a postseason drought extending since 2016-17, the longest in the league’s history. However, the 35-year-old executive vice president of basketball operations remains undeterred by the daunting task ahead, emphasizing the opportunity rather than feeling pressure.
During an introductory news conference at the Spectrum Center in Charlotte, Peterson conveyed his enthusiasm for the role, drawing on his 12 years of experience in the league, which included stints in the front offices of the Atlanta Hawks and the Brooklyn Nets. At the Nets, Peterson played a significant role in key transactions, including the signings of star free agents Kevin Durant and Kyrie Irving, as well as orchestrating trades and drafting promising talents.
Despite the disparity in star power between the Hornets and his former team, Peterson is optimistic about the potential of the current roster, which underwent significant changes at the trade deadline. Established veterans such as Terry Rozier, Gordon Hayward, and P.J. Washington were traded for draft assets and a new group of players, adding to a core led by young talents like Brandon Miller, LaMelo Ball, Miles Bridges, and Mark Williams.
Looking ahead, Peterson aims to leverage the remaining games of the season to evaluate the roster and identify areas for improvement, emphasizing the importance of continual growth and development for the team. With his experience and vision, Peterson’s leadership could play a crucial role in shaping the future trajectory of the Charlotte Hornets as they strive to reclaim their position among the NBA’s elite franchises.
